Our impact

50% of profits to mental health organisations.

We've chosen national organisations doing high-impact work.

By donating to three notable organisations, your contribution reaches a wide range of people.

Why we chose Beyond Blue

With a focus on anxiety, depression and suicide prevention, Beyond Blue supports Australians of all ages, backgrounds and cultures. Through support services, programs, research, advocacy and communication activities, they're breaking down the stigma, prejudice and discrimination that act as barriers to people reaching out for support.

“Anxiety and depression can be managed. Suicide can be prevented. That’s why we’re here.” - Beyond Blue

Why we chose Black Dog Institute

Black Dog institute investigate mental health across the lifespan. They're translating research into new solutions, treatments, and models of care for real-world change. They offer educational services in workplaces, schools, and the healthcare sector for all Australians including culturally appropriate solutions for Aboriginal and Torres Strait Islanders

"We don’t just conduct research – we turn the insights we find into practical, real-world solutions." - Black Dog Institute

Why we chose Lifeline

Lifeline is Australia's leading suicide prevention service managing 40 centres nationally, and 10,000 volunteers. They are available 24 hours a day to listen without judgement to any person in Australia who is feeling overwhelmed, experiencing crisis or longs to be heard. Their telephone, text, and online crisis support services receive over 1 million contacts a year.

“Lifeline exists to ensure that no person in Australia has to face their darkest moments alone.” - Lifeline

Our product packaging

émotions underpin everything we do. Talking about them can be a way to get more comfortable in the ups and downs and sideways of them. Our product packaging puts a simple yet powerful tool in line of sight - a reminder for all ages that naming our feelings is a step towards settling them.

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